Edit Suits Co.
Concept development and national roll out for custom clothing startup

Edit Suits is a custom clothing brand with showrooms across the UK. Their high-tech approach to fashion allows the customer to tailor their own pieces from a range of options, with the garments made to order using high quality fabrics.

The sales process is very much service driven, more aligned to a high quality hospitality than high street fashion. There are a limited number of garments on display giving more focus to areas for interaction between staff and client.

The service results in made-to-measure garments in a fast turnaround with a very competitive price. Making clothing in this way reduces the amount of clothing that heads to landfill.

The design utilises modern, environmentally friendly materials that have inherent beauty and practicality. The materials are celebrated in their raw form, reflecting the nature of the fabrics used in the clothing created by the brand. A limited palette and clever detailing creates a minimal interior that allows the products and service to stand front and centre.