Most companies we work with have a good idea about brand, they have a solid identity developed by an agency which informs all their digital and print marketing. This is something we really care about and when Sculpt was in it’s early days we worked with Common Curiosity do develop our own brandwhich even won a few awards!
The difficulty usually comes in translating that two dimensional identity into physical space: colour becomes materials, UX becomes customer experience and tone of voice is expressed through thoughtful details. This is one of the areas where we excel, our understanding of the importance and mechanisms of brand identity helps us to design spaces that ‘just fit’ the look and feel of the organisation it represents.
I wanted to share a few examples of our projects where this was a particularly strong driver in the development:
Roundhouse
One of our most conceptually driven projects, directly referencing the company logo and brand colour while also referencing the history of the site.
grounded.
A rare example of an interior that was developed at the same time as the brand. We worked closely with the client and graphic designer Studio Denley to make sure the right tone was set across print, digital and the physical space.
M6 Toll
A new owner meant a fit out to align the offices with the international brand. We tailored the scheme to make it right for the space and local team, while also reflecting the bold colours found in other offices around the world.
Foxbury Dental
Another brand developed from the start of the project, the history of the Grade II Listed building was referenced in the interior and closely reflected in the brand identity.
Need something like this?
If you have a brand that needs careful consideration for a fit out, ensuring it is right for your customers, then get in touch with your plans and brand information and I will show you how we can help.
If you want to receive regular newsletters from us showing our recent work, interesting finds and useful design tips then sign up to our newsletter.